NBA Star Shai Gilgeous-Alexander Joins Atletico Madrid Ownership Group

Shai Gilgeous-Alexander, a standout NBA player, has expanded his ventures into European football by becoming part of the ownership group at Atletico Madrid. Known for his elite skills and leadership on the basketball court, the Oklahoma City Thunder star brings a champion's mindset to the Spanish club based at the Wanda Metropolitano.

A Fresh Chapter in Atletico's Leadership

The club announced the addition of Gilgeous-Alexander to its ownership ranks, signaling a unique link between top-tier American sports and Spain's La Liga. The Canadian guard’s involvement is rooted in a shared commitment to ambition, excellence, and the determined spirit that has characterized Diego Simeone’s tenure as coach.

"I’m excited to officially join Atlético de Madrid’s ownership group. This is a club with a long-standing presence at the top of European football, and I’m grateful for the opportunity to be part of its future," Gilgeous-Alexander said in an official statement.

Champion Meets Spanish Football Heritage

Gilgeous-Alexander is far from a casual investor. Hailing from Toronto and raised in Hamilton, Ontario, he climbed through Canadian basketball ranks before making an impact at the University of Kentucky. Now the face of the Oklahoma City Thunder, his achievements are impressive: back-to-back NBA MVP awards, leading his team to the 2025 NBA championship, where he was named Finals MVP, and joining Michael Jordan as one of the only guards to average 30 points with over 50 percent shooting across four straight seasons.

Atletico Madrid celebrated his arrival on social media, highlighting his status as a "ganador de dos premios MVP consecutivos."

Shared Vision and International Growth

This partnership goes beyond individual success. It reflects Atletico's aim to expand globally and attract younger fans who follow both the Champions League and NBA action. Club leaders value Gilgeous-Alexander’s dedication to growth and believe his insights will strengthen their pursuit of major trophies in Spain and Europe.

Boosting the Atletico Brand Worldwide

Gilgeous-Alexander’s involvement is expected to create new commercial opportunities and collaborations blending football and basketball cultures. Supporters are already imagining possibilities like North American pre-season tours and lifestyle projects that merge sports and fashion. The buzz indicates strong interest among Atletico fans in this fresh approach to running the club.

• Match: Deportivo Alaves vs Atletico Madrid
• Date: 10 October 2026
• Time: 17:15