Wilfred Ndidi Shifts Focus from Super Eagles Loss to Launching New Underwear Brand

Wilfred Ndidi, who featured in Nigeria’s recent disappointing loss to Guinea-Bissau, is turning the page by diving into a fresh entrepreneurial project. The Super Eagles midfielder recently introduced his own underwear line named DIDS.

From Pitch to Product Launch

The defeat against Guinea-Bissau put Nigeria’s chances of qualifying for the 2027 Africa Cup of Nations in jeopardy, but Ndidi refuses to linger on that setback. Instead, he announced the launch of DIDS through an Instagram post, showcasing both men’s and women’s underwear models.

The brand emphasizes style and comfort, positioning itself as a premium option for everyday essentials. Ndidi was seen promoting the line alongside female models wearing the collection.

A New Chapter Beyond Football

Besides football, Ndidi has ventured into business, having studied Business and Management at De Montfort University in England during his time in the Premier League. This new brand marks another step outside his athletic career.

Off the field, Ndidi has also been in the news for personal reasons. Reports indicate his marriage to Dinma Fortune is ending, with a divorce underway. Meanwhile, Ndidi appears to have started a new relationship with a Nigerian woman named Ndjekaah, who was present when he played in Nigeria’s recent win over Madagascar.

• Player: Wilfred Ndidi
• Team: Super Eagles
• New Venture: DIDS underwear brand
• Brand Focus: Premium, stylish, comfortable underwear for men and women
• Education: Business and Management at De Montfort University
• Personal Life: Separation from Dinma Fortune; dating Ndjekaah